Connected TV market seen hitting $25.4B by 2033

The global connected TV market is projected to nearly double from $11.4 billion in 2026 to $25.4 billion by 2033, powered by streaming demand, faster internet access and smarter TV features. Asia Pacific is emerging as a key growth engine as India, China and ASEAN markets expand digital entertainment adoption.

Why it matters: - Connected TVs are becoming a core gateway for streaming, live sports, gaming and smart home control. - The market’s projected jump to US$ 25.4 billion by 2033 signals continued consumer spending on internet-enabled home entertainment. - Growth is tied to broader shifts toward on-demand viewing, personalized content and connected living.

What happened: - Persistence Market Research valued the global connected TV market at US$ 11.4 billion in 2026. - The firm projects the market will reach US$ 25.4 billion by 2033. - The forecast implies a 12.1% compound annual growth rate between 2026 and 2033. - The report points to Asia Pacific as the leading region. - India’s 954 million-plus internet users, China’s 5G expansion and rising smart TV adoption across ASEAN are cited as major regional drivers. - The report was released July 14, 2026. - Download your free sample

The details: - Streaming platforms are a primary growth driver as consumers move away from traditional cable. - Connected TVs give users access to on-demand content and interactive entertainment without extra devices. - Affordable broadband and wider high-speed network deployment are supporting adoption. - Manufacturers are adding AI-powered recommendations, voice assistants, stronger processors and improved display technologies. - Premium models increasingly include ultra-high-definition resolution, advanced sound systems, gaming optimization, wireless connectivity and smart home compatibility. - Online and ad-supported streaming services are expanding demand for connected TVs worldwide. - Content providers are investing in exclusive programming and regional-language content, especially in emerging markets. - Consumer preferences are pushing manufacturers toward faster operating systems, personalized profiles and easier smartphone and voice-assistant integration. - Gaming users are influencing product design through demand for higher refresh rates, lower input lag and better graphics performance. - Connected TVs are also being positioned as hubs for speakers, lighting, security devices and home automation platforms.

Between the lines: - The market story is not just about bigger screens. It is about TVs becoming software-driven platforms that sit at the center of the home. - Asia Pacific’s lead suggests the next phase of growth will depend heavily on internet access, mobile-network upgrades and lower-cost smart TV adoption in fast-growing markets. - The competitive edge is shifting toward ecosystems, not just panel quality. - The company list shows a crowded field, with Samsung Electronics, LG Electronics, Sony Corporation, Panasonic Corporation, Philips, TCL Technology, Xiaomi Corporation, Hisense Group, Sharp Electronics, Roku, Inc., Skyworth and Haier Group all active in the category.

What's next: - Manufacturers are expected to keep investing in artificial intelligence, display upgrades, security and personalized user experiences. - Sustainability is also likely to become a more visible product theme. - Emerging markets should remain a major opportunity as internet penetration rises and households adopt more connected digital lifestyles. - Customize this report - Checkout the complete market report

The bottom line: - Connected TVs are evolving from hardware purchases into always-connected entertainment platforms, and the market growth forecast suggests that shift is still early.